Urban Adverts + Cycles

This is a fascinating nexus between advertising space, the ways that urban fabrics become increasingly monetizeable [ to their detriment?] and the provision of what many might argue should be a basic urban infrastructure: the bicycle. Here we see the financial tradeoff between the rental of the bikes, the use of the billboard spaces, and the initial investment on the part of the developer/advertiser. Perhaps there would be other ways to create the capital for the creation of such infrastructure.
- Ed Keller
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Vive la Vélorution!- Sep 20th 2007 From The Economist print edition

JCDecaux and Clear Channel Outdoor battle over urban bike-schemes
OUTDOOR advertising has become fiercely competitive and highly political. America's Clear Channel Outdoor and France's JCDecaux fought for months in negotiations with the office of the mayor of Paris, and in court, to snap up the contract for panneaux contre vélos—setting up a bicycle-rental scheme in Paris in exchange for exclusive rights to the French capital's 1,628 billboards. Although Clear Channel claims to have won “technically”, the French firm, whose founder, Jean-Claude Decaux, has close ties to the political establishment, emerged as the victor in practice this spring. JCDecaux set up the bike-rental system in record time and launched it on July 15th.

Vélib' (for vélo, or bicycle, and liberté, or freedom) has since taken Paris by storm...
http://www.economist.com/business/displaystory.cfm?story_id=9832847